The concept is based on the character of the company, and utilizes the container element to represent this character: the container is related to the character of the production and distribution of the goods produced.
This element is embedded in the interior of the building, combining with other elements based on the principles of contemporary architecture. The interior is characterized by functionality, vibrancy, greenery, colors
and a reflection of the spirit of collaborative work. At the same time the level of management represents a serious, elegant and quiet environment. Where as social character is represented by circular elements, which do not create hierarchy and represent inclusiveness.